There is a very clear distinction between what being a member of The HUB can offer you in comparison to a traditional co-working space. It’s that part you can’t put a price on, the part where people on the outside perhaps don’t understand because they have never been on the inside, it’s the community…
In Lean Startup we try to establish the value proposition for our customers, why would someone pay to become a member of The HUB South Shore? Well it’s that word again, community, and I’m going to prove to you that it’s real.
I look back to early October when Tim, Matt and I did our first video, I was a nervous wreck sitting beside these 2 awesome confident guys and I really felt like I did not belong there. Fast forward 6 months and I’m doing a live interview on Global TV. Where did this new found confidence come from? Well it comes from spending time with amazing like-minded people—people who teach me, challenge me, and ultimately motivate and inspire me.
But it doesn’t end there. I am now connected to skills that enable me to move my business forward and do great work in situations which were previously unavailable to me working in isolation. I can use Stephen and Katy at The Picture House for video, Zsofi’s company Tangerine Sky for amazing graphic design, I can collaborate in development work with Chris at Media Farm. I can enter into the type of contracts which were previously inaccessible to me. And if I’m feeling tired from all of that I have Jason over at Peak Performance Therapy for some strength training.
The community also spreads organically into our lives outside of work. My wife has set up a playgroup in the Mahone Bay Centre which is filled with kids connected through their parents to The HUB. Many of the families are becoming great friends and get together often. We also have Sunday night soccer, started by Tim for parents at the Waldorf School, but now full of HUB followers.
So if you are thinking of joining The HUB South Shore don’t think of this as just co-working. You will of course have an awesome space to work, after all this is what we are here for. However, the real value proposition is the community of smart progressive business people who will inspire you and support you, and you may just make some new friends along the way.
A couple of weeks ago CBC radio journalist Zak Markan came to Mahone Bay to meet me and the family, then we headed over to The HUB to chat to Matt about moving to the area, and starting up this project.
His piece aired on Monday morning, you can listen to it on CBC’s website.