Hello! It's great to welcome you to our new website and our new brand. We feel like it reflects the new space, the growing membership and changing culture of HUB South Shore. The consistency of the new branding also extends across all our social media platforms: Facebook, Twitter and on our Youtube channel .
The website and brand have been created in collaboration with Meg Craig-Wiens from Skysail Brand . Meg is a HUB member and total gift to the community. Her designers eye, commitment to quality and patience with all three of our often very different opinions has been incredible.
The concept of the logo is that it is a container you can fill with your own meaning and passion , which is exactly like the purpose of our business! The decals on the windows mean that you look through the logo into the room - quite literally what you see through the HUB, is the HUB. It sounds simple - but it took us a while to get there.
The tag line "where the new economy works" speaks to what we think is an essential and hitherto largely invisible part of the local economy. When we started the HUB South Shore we thought it would be just the three of us sharing an office space but more and more people have kept joining. To the point where we have had to move, and since the relocation have added eight new members with more waiting in the wings.
It is quite remarkable to discover this whole network of small, progressive and courageous entrepreneurs that contribute to the local economy but have never been integrated into any economic strategy. This emerging new economy is not the silver bullet for our communities but we do believe it is an essential piece of the picture for what is going to keep our rural lives and livelihoods viable.
I can't leave this blog with out out a huge shout out to Hailey Thomson. Her incredible vision on the interior design for the renovation and her unfailing hard work in the space to get it done have been nothing short of superhuman. Throw in Matt and Dave's mighty efforts, often into the small hours and a host of volunteers coming in whenever they could and you get the ingredients that have made the magic of the new HUB South Shore on Main Street.
We hope you will be hearing some more from Hailey on this blog about the reno and her inspiration for interior design. For now, you can follow her on her own blog at Here nor There.
Enjoy the new website. It is an invitation to come in and enjoy the new space.